If you aren’t on social media in 2023, you’re missing out on tons of possible leads for your business. Social media is a great business tool to utilize because it’s essentially free marketing. That’s not to say that managing social media is an easy task, but it does open up tons of possibilities for your business at essentially no cost to you. With so many different options, you may be asking, “Which social media platform should I choose for my business?”
How to Choose a Social Media Platform
There are several things to consider when it comes to choosing the right social media platform for your business. You’ll want to clearly state your goals, and then compare those goals to the features that each platform offers to see if they are the right fit for what you want to accomplish.
Write Down Your Goals
The first thing you should do is write down every goal you want to accomplish on social media. Do you want to create brand awareness? Make conversions? Attract new customers to your website? Educate people on a topic? Once you have all of your goals laid out, it will be easier to narrow down which platform is right for you.
Determine Your Audience
The next most important thing to consider is your target audience. Which platform do they use the most? This will be a super important step to follow to ensure that you are attracting the customers you want. If you don’t choose the platform your audience is on, you’ll have less of a chance for success in meeting your goals.
Figure Out How Much Time You Can Spend on Social Media
Social media takes a lot of work. Especially if you’re on a platform that requires a more rigorous posting schedule. Do some research to see how often each platform requires you to post, and then see which one lines up best with your schedule.
If you don’t have the bandwidth to do your own social media, you can always hire a social media specialist to create and post content for you.
Decide What Kind of Content You Want to Create
Another important thing to consider is the type of content you want to create. If your business relies on visual content, you’ll want to focus on a platform that specializes in visual content like Instagram or TikTok. If you’re a B2B service, you’ll want to focus on a platform made for business like LinkedIn.
Figure Out How Many People You Want to Reach
Something to keep in mind, and to set as a goal, is how many people you want to potentially reach. If you’re sharing content on a large platform, you have more potential to reach a lot of people at once. However, if you’re only wanting to reach out to a small niche market, a smaller social media platform may be all you need.
See Which Platform Has Advertising You Want to Do
If you’re considering doing paid advertising on a social media platform, you want to make sure that you choose a platform that supports your needs. This is one area where the goals you defined will come in handy. If you know what your goals are beforehand, you’ll be able to have a better idea of which platform will have better advertising features to help you meet those goals.
Ready to Get Started on Social Media?
If you’re ready to get started on social media, book a consultation with Ashley. Whether you want her to handle your social media for you, or you want help making a social media marketing plan, she can assist you!